While visiting Chaucer's bookstore in Santa Barbara last month it was recommended to me that I read Hugh Howey's "Silo" series. I picked up the "Wool" omnibus (containing the first five of nine books) right there. Chaucer's is a lovely bookstore, by the way.
Hugh Howey self-published the first few parts of the Silo series and the success he achieved with that strategy eventually led to print deals with a major publisher and the sale of film rights. He has maintained e-book rights for himself, accepting less money in his various deals to do so.
The book itself is set in a post-apocalyptic world where the surface of the earth is toxic and the remaining humans live in a "silo" that extends more than 140 stories under ground. Howey slowly introduces you to a surprisingly well-developed and complicated culture/social structure. The book isn't high literature or anything, but it's a lot deeper than it seems at first glance. It's also a lot of fun. I'm excited to read the rest of the series.